All posts

Telco First - Loyalty Reward Program

 — #marketing

Australians now have more choice than ever when it comes to their telco provider, and millions of customers continue to choose Telstra for their connectivity, technology and entertainment.

We value every single customer, and we wanted to say a thank you for being with us.

We introduced Telstra Plus, which will give customers the opportunity to earn discounts on the latest devices and accessories, as well as access to discounted and pre-sale movie tickets, entertainment rewards, VIP tech support, and more simply for being a Telstra customer.

More than 8 million customers can sign up to be a member of Telstra Plus from 14 May 2019 receive bonus points for the next 4 months.

Customers will begin to accumulate points that can later be exchanged for discounts on the latest devices and accessories. Customers earn points for every dollar spent on bill every month, every service, every subscription or device repayment.

Telstra Plus loyalty program

Telstra Plus Member Benefits

Telstra Plus members will be allocated a tier status (Member, Silver, Gold) when they sign up, calculated on their previous 12 months’ spend.

  • All members will have access to discounted movie tickets, pre-sale tickets and front of line access for a variety of sport and entertainment experiences.
  • Silver members will receive a one-off Telstra Platinum tech support call online or over the phone per year and an entertainment bonus – details to be unveiled soon.
  • Gold members will receive priority call handling and 24×7 tech support online or over the phone through Telstra Platinum valued at $120 per year. Gold members will also receive an entertainment bonus – details to be unveiled soon.

Telstra Plus Rewards

Telstra Plus enables customers to earn points towards discounts on devices and tech accessories. Our most popular devices and accessories from leading tech partners will be available in our Telstra Plus rewards store for Telstra Plus members.

Members will earn points at different rates depending on their spend and account activity. Some examples using today’s devices include:

  • A household spending $80 a month would earn enough points after 18 months to fully redeem a smart speaker
  • A household spending $160 per month would have earned enough points after 18 months to fully redeem a Telstra Smart Wi-Fi Booster
  • A household spending $255 per month who also earned bonus points by adding a new service would have earned enough points after two years to receive a 25% discount off a Samsung Galaxy S10 or a 40% discount on a Samsung S8